Heartland Media & PR

Hold the Front Page! Do we need to?

In younger days, as a journalist, the front page was the holy grail motivating all hungry scribes.

Everyone was after a ‘splash’.

That was the days before 24 hour news, online.

In today’s perennial fight for eyeballs, and with public relations so important for companies and organisations seeking a foothold in this frenetic and crowded media space, the link’s the thing.

What’s a front page without a link? Ephemera on printed paper.

The link is the traffic king, taxi-ing you, fast to call-to-action station. Alighting there, conversion is excitedly possible. Its power is measured in hard (very useful) data.

None of this I have any issue with at all, of course.

But what about those old front pages?

Well, there’s something about them (still).

It’s a bit like a physical book when your eyes are gritty and your head beats from squinting at Kindle’s phone App on the train.

Last week, Heartland Media and PR achieved 2 front pages for clients in just a few days.

Don’t worry. They came with links.

Do you need more eyeballs checking out your business or cause? Email to book a free online consultation, to see what PR could do for your growth. kenneth@heartlandmediapr.co.uk

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