Political engagement, ‘lobbying’ or advocacy are vehicles through which businesses and organisations can get in front of key decision makers, in order to get their message across. This could be councils or community councils, key stakeholders, consultees or Holyrood Ministers.
It is a mean by which businesses and organisations can attempt to influence or shape policies in a way which will give them advantage or advance their objectives.
Influencing change takes time. It requires advice, strategy and knowledge of the decision making processes. Contracting a specialist in political engagement can help smooth the process.
Public relations campaigns, aligned with political engagement strategies often give businesses and organisations the optimum chance of success because they can help build public support for an idea or initiative.
Heartland Media and PR specialises in developing and executing strategic, integrated public relations and political engagement campaigns. We have nearly 15 years of experience at Scottish Parliament level and have influenced a number of important reviews, inquiries, petitions and Bills on clients’ behalf.
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